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Friel Welch

Website Design
Copywriting

Overview

Friel Welch is an independent construction and property consultancy based in London, providing expert services in design, cost consultancy, and project management. They required a new website to clearly communicate their professional expertise, showcase their impressive portfolio of projects, and reflect the high quality and meticulous approach they bring to every client.

Challenges

The previous website did not effectively highlight the company's range of services or the depth and diversity of its projects. The challenge was to create a new digital presence that offered clarity, visual appeal, and seamless functionality while enabling straightforward content management for ongoing updates by the Friel Welch team.

Quote marks
Friel Welch
Designed to Impress. Built to Perform.
These excellent results ensure this website ranks highly, based on it's performance, accessibility, and SEO scores, according to results from Google PageSpeed Insights (February 2025).
97
%
Performance
93
%
Accessibility
100
%
Best Practices
100
%
SEO

Approach

The project began by conducting a discovery phase to understand Friel Welch's key service offerings, audience needs, and competitive positioning. With these insights, we developed a site plan focused on concise messaging and clear navigation. Wireframes and visual concepts emphasised clarity and user engagement, Webflow was selected as the ideal platform to deliver a highly responsive, easily maintained site.

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The Solution

The new Friel Welch website features a clean, professional layout designed to immediately communicate credibility and expertise. Services are clearly outlined, complemented by carefully curated case studies that showcase the consultancy's capabilities and experience. Built with Webflow, the website delivers an exceptional user experience across all devices, and allows the Friel Welch team effortless content management, ensuring the site remains relevant and engaging.

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